SEO refers to Search Engine Optimisation, which is a process of making changes to a website in order to increase organic traffic. Since its inception in the 1990s, SEO has been a very important marketing tactic. Unlike Pay-Per-Click (PPC) Advertising, where everyone is forced to use monetary items in an effort to make publicity, SEO delivers great results without spending too much. Of course, both SEO and PPC have their places within Search Engine Marketing.
Most Important Aspects Of SEO
- Technical SEO Ensures that your website is crawlable and indexable by search engines. Improves user experience through higher page speed. Check for mobile responsiveness and having a secure HTTPS connection. Enhancing the page speed of a website improves the overall user’s website experience. Makes sure that the website is mobile responsive as well as secure with the HTTPS encryption.
- Content Optimisation The content needs to be well researched, relevant, and structured. Improves overall website rankings with the correct placements of keywords. Phrasing titles with “Meta” and explaining them with “Meta” along with optimised descriptions increases the overall CTR.
- Link Building A reputable website helps in gaining backlinks which builds authority for the website. Internal links build relevancy and help in better navigation. External links of good authority help in gaining trustworthy elements to the search engines.
Important SEO Concepts That Are Crucial To Understand
- On Page SEO This refers to any optimisation done directly on the website where the includes Improvements in UX to increase user engagement. Well constructed content with keywords, title tags, and description meta. URLs with internal links to help navigate the website efficiently.
- Off Page SEO Activities aimed at building reputation for the website and increasing its authority, such as guest blogging and outreach campaigns. Social Media Marketing For Organic Traffic
- Collaborations with influencers and brand mentions.
- White-hat Vs Black-hat SEO
- White-Hat SEO: Associated with moral actions within the limits of the guidelines given by the search engines.
- Black-Hat: Keyword stuffing and cloaking which are considered to be unethical and can lead to consequences.
How Does A Search Engine Work?
All known search engines such as Google, Bing, or Yahoo have an index of billions of webpages on the internet that give the best results. Since Google has the biggest share of the market, it is worthwhile to improve ranking on Google, since it usually helps with ranking on other search engines also.
The process of search engine
Crawling– The process where new or modified pages get scanned for information by Search Engine bots (spiders).
Indexing– The system where important pages are stored and analysed to retrieve relevant information.
Ranking– The process where pages that have been indexed are arranged based on how relevant they are to the user’s search query.
Google’s Algorithm & Key Factors
Google’s algorithm for searching is elaborate and works on many levels. Although it never reveals these details there are certain algorithmic conditions such as:
User Intent – Content that offers value and meets the user is said to provide user intent.
Backlinks – Credibility is increased with strong backlinks from reliable sources.
Technical SEO – Page speed, mobile optimisation, and security (HTTPS).
Knowing these principal factors of SEO will allow your site to be more noticeable and rank higher on search engines.
